[Tutorial] SEO The Right Way 2014

Chapter One : Do what you can to handle business.

If you cant handle your business you just waste your time mine and also your family parent more over your country, I mean this, learn every aspect of marketing every f*** concept you can find about business, CRM, SEM, anything you can know, as spider man got from his uncle :

"More knowledge comes with more responsibilities"

I know, I know this is my quotation so no need to blame me for irradiate it in another way !

So, now you got knowledge, just dive and do as Bruce Lee said:

“Knowing is not enough, we must apply. Willing is not enough, we must do.”

Yep! now we jump to the next real important shit !

Chapter Two : Improve SEO tactics !

To improve SEO tactics, don't ever bother to watch Matt Cutts B.S, you just destroy what you build, so to improve your tactics it goes first by taking what you need of knowledge about SEO, it means you need to use your brain bit** !

So if you do spamming don't think people whom spam just to spam will have any ranking in their near future, cause they don't optimize their anchor text, they use over spinning shit, they don't know what are Tiers what are 301 redirection, blocking scrappers, crawlers, bots...

Don't use any 3rd party shit from Google cause if you use their shit you just killing your market!

Double check every Tire each week to know how you shit goes!

Chapter Three : 301 Redirection !

If you do black hat shit this one is already in your notepad, I use 301 redirection to filter Tier when I got a Google slap, even I can spam in a clever way and Filter that with a 301 to my site so you know how the website will rank :)

So, I use 301 Red like this :

Money Site < Tier One ( Quality shit ) < 301 Red < Tier Two ( also F****** quality unique hand written and spin shit) < Tire Three (spam medium quality shit )

Or like this :

Money Site < 301 Red < (quality spam shit)

When is time to Google to slap my ass, I remove that redirection and use another one to clean Tire Two and Three from my PBN!

PS : 301 Redirection isn't always passing juice the right way so be careful.

Chapter Four : Hide Yourself From Google's Radar.

Its easy to say, don't use no Gmail, G Drive, G+, Youtube ...

When you do your work, don't never ever use Google's crap !

Chapter Five : Don't Kill yourself or I kill you !

Yeah! shiny title for this chapter, I mean don't rely on Google alone, use Social Media, Press Release, Ads, Solo Ads, anything!

You will see a huge increase in your shit so do it like a professional, this part is a bit away from SEO shit but still good.

Chapter Six : Heading Elements Still working Like An Old Man Married To A Hot Twenty Ish Woman !

If you don't believe me don't waste your time to read this shit :

Read this :
Semantic Closeness
There are those who see the word “semantic” and ask where the semantic markup or schema.org markup is. This post isn’t for you.

There are those who see heading elements, and wonder whether or not
the fact that they are often bigger and bolder on a page than other 
text makes those pages rank higher for the words within the heading. 
This post isn’t for you.

There are those of you who see a list on a page, and it doesn’t 
even technically have to use an HTML list element, who recognize that 
any of the items within the list could be ordered differently such as 
alphabetically, or by word length, or even randomly, and each of those 
list items would be equally as valuable a list item as any of the 
others. And they would be equally as close to the words in the heading 
of the list as any of the other list items.

And closeness is magical to search engines and SEO. Do a search for
“ice cream” and the page that includes the phrase “ice cream” should be
more relevant and rank higher than the page that includes the phrase, 
“I went to the store to buy cream, and slipped on the ice.

[Image: RR7NBz.jpg]

I’ve annotated this patent image to show semantic closeness in a list.

Not only are list items equal distances away from the heading of 
that list, but heading elements on a page are equal distance from every 
word in the substance that they head. I know this, because it’s covered 
in Google’s definition of “semantic closeness.”

And each word on a page is an equal distance to the words in the 
title of that page. That’s what the semantic meaning of a page title is,
and that’s included in Google’s definition of “semantic closeness” as 

As I noted above, no schema.org markup was required to have 
semantic closeness. Meaning happens, and some HTML elements have meaning
baked right into them, which goes beyond just how they present things 
on an HTML page.

So the next time that you see someone state that there is no 
correlation between the use of a heading element and ranking at Google, 
ask them if they accounted for semantic closeness and leave them 
scratching their head. If they don’t get it, they probably never will.

Quote:Document ranking based on semantic distance between terms in a document

Chapter Seven : Hide Your Site from The Eyes of Your Enemies !

Go to your Tire One and hide all your site from most of bots, crawlers like Ahrefs, MajesticSEO...
When your competition try to spy on you they will find none nada! nothing there, just a bunch of natural links you have or you build, so how we hide our asses ?
Edit your Robots.txt file by including this : http://pastebin.com/dnkEeeEk
Also use Htaccess to do the same, check this : http://pastebin.com/wGwHLUcZ
Hide your Tire one or your 301's :)

Chapter Eight : Clever Spammer !
Most of you just start that GSA and go basting shit but do you ever think about "volumetric spamming" also called "Velocity" Opss! you never think about this!

Clever spammer know this by heart, yep! I figured this out myself, It take me 4 months to understand this, don't use a lot of spam in one day I mean don't blast shit out of Google in one day, tweak your spamming by days, weeks, months also control how links you need in each campaign, for example I got a Keyword with a medium competition, 10k that's good, so I need 15k to 25k in my Tire one each two days in one week, Monday and Friday : 

Keyword 10k + 15k spam / 2 days x 4 weeks = 50k each month 

I take that 50k and count how much I will lose each month of links so it goes like this :

50k spam / 4 weeks = 12,5 - (between 15% - 30% each week) = 2000 to 4000 loss of spam (links, comments ..) ! 

So every week you need 13k to stabilize your Tire Three.

Chapter Nine : Write for consumer and clients instead of bots ! 

Sometimes people just over optimize their articles that you're obligated to go away from that website, write simple stuff, don't over write the same keyword over and over !

Simplify, be on point, help people and give them what they want. 

Chapter Ten : Anchor Text Is Your Katana Sword of SEO !

Base your anchor text on these three criteria : 

1 - Don't put all you keywords when you build your anchor text.

2 - Brand your anchor text by adding things like ( click here, http://yoursite.com, synonyms, phrases...)

3 - Velocity of Anchor Text, it goes like this : 

30% Your important key words
20% Branded + Synonym ...
10% Click here, visit my website...
40% website link, sub domain, sub directory, articles (url) 

Chapter Eleven : Beef Off Your Competition.
All of us have at least one competitor, don't let them take your 80% of share, means let them go away or be your partners in that space (they will just take 20% of your organic traffic), we fight for the first three spots take these as your way headlines :

1 - Clone or Copy their Backlinks, anchor text, keywords.

- Multiply your chance of over taking the first page 3-5 spots on the first page ( hard a bit ) :)

3 - Use negative SEO (I don't recommend this) and make modified reviews on their product or services ( also I don't recommend this)

PS: Big brand are using Black Hat SEO
 they don't give a shit about their competition !

Chapter Twelve : Trust Only Your Data, Don't even Trust Me!
If you want really to do SEO the right way just trust what your SERP (Search Engine Results Page) and your analytic tools, as before don't use Google stuff even Analytics, use some alternative for that.

Tests > Analysis > Fixing > Rinse and Repeat .

Do this you wouldn't need to read the whole thread be smart and clever dudes, gals :)

Chapter Thirteen : Build A Good PBN !

Private Blog Network, yep! its private not Public Blog Network !

So to make your PBN strong, you need to have some boosters ? 

I mean some High PR Domains that have old registering date, authoritative backlinks ( CNN, BBC ...), dude where I can get those ?

1 - You need to find broken links in old pages from authority websites, linked to an expired domain, this method is called, High PR hunting, so when you found one buy it and build more quality link for it and then link it to your Tire One.

Use archive.org to have at least the original page which CNN or BBC or any website point to :)

2 - Buy SAPE links from here http://www.sape.ru/ 

3 - Or find some good High PR links sellers

So practical tactics goes like this : 

Money Site < High PR < Tire One < Tire Two ....


Money Site < Handful Tire One or 301 Redirection< High PR < Tire Two ....


Money Site < 301 Redirection < High PR

PS : 301 Redirection isn't always passing juice the right way so be careful.

The Final Chapter : Don't Over Optimize !
You build sites for humans not for bots, so make sure you do an exchange of information for money, so crawlers works like this:

Scraping Data > Identify Component > Analyze Data > Classify Data > Scoring Total Points For Ranking Site Or Page.

I explain it the easiest way I can cause its a complicate steps that take time, Google algorithm had a lot of thing to classify your page or website in SERP.

I put here important parts :

1 - Google's Crawlers can ignore some parts of your sites and count is as duplicate content, cause December 2014 can be seen for an Crawlers as 12 / 2014 or Dec 2014, this is counted as duplicate, also Google crawlers "ignore" bad words, misspelled words, "@ /*...", synonyms (some of them)... 

2 - Google's Crawlers rewrite your descriptions, if isn't enough info there.

3 - Local inner activity also called SILO, inner structure.

4 - Authorities and hubs : 

Imagine that pages in the Web might be given 2 sets of scores. These 
sets of scores are for “broad topic” queries, such as “I wish to learn 
about motorcycles”.

The first score might be an authority score, based upon how well it
answers that broad topic. The second score might be a hub score, where 
compilations of links have been collected that can be used to find 
authoritative pages for that broad topic.

The patent I’ve linked to was written when the inventors where at 
AltaVista, and came into ownership by Yahoo when Overture purchased 
them, and then Yahoo purchased Overture. One of the inventors was the 
inventor of the patent in the first post of this series, Krishna Bharat,
and the other inventor is Monika Henzinger. Reading anything you can 
from either is recommended.

A paper cited in the patent is one that should be read by anyone 
studying SEO and studying how pages may be ranked in search results, by 
Jon Kleinberg:

Authoritative Sources in a Hyperlinked Environment

Definitely try to read through as much of the paper as you can 
before you move on to the patent – it becomes much easier to read and 
understand if you do so.

The point behind the patent is to improve upon the Hubs and 
Authorities Algorithm in the Kleinberg paper, to prevent topic drift 
when the focus is upon terms that may have more than one meaning (for 
example, Jaguar may refer to a Car brand, a type of Animal, and a 
football player in the NFL from Jacksonville).

[Image: aUJnUj.jpg]
The content is pruned, and then re-ranked based upon connectivity

The patent and the paper aren’t from Google, even though Bharat and
Henzinger both ended up working at Google, and you will see elements of
Hubs and Authorities scores in their work.

Quote:Method for ranking hyperlinked pages using content and connectivity analysis

5 - Reachability also read this:

I couldn’t help myself but publish this one – at a rate of one a 
day, it could take some time to get up to 100-200 ranking signals, and I
don’t know if I’m patient enough for that. 

With the first couple of signals that I’ve written about, the idea 
of Google wanting to identify authority and hubs plays a strong role, 
and the idea that some pages are great resources that should rank highly
comes out of that.

This patent focuses upon looking at user behavior signals for pages
linked to from other pages to determine a reachability score for those 
pages. Good Hubs are pages that tend to lead to authoritative pages. To a
degree, it’s similar to scoring pages that act as good Hubs.

I wrote a post about this patent that describes how it works titled:

Does Google Use Reachability Scores in Ranking Resources?

So pages that are great resource pages based upon some measure of 
quality of the links from those pages to other resources is something 
that could potentially boost the rankings of those pages.

[Image: FvumYf.jpg]
Initial Rankings Changed by Reachability Scores

In the book about Google by Steven Levy, we are told that Google 
values “Long Clicks” as a signal of quality. The patent does describe 
how Google might determine what a long click is, but doesn’t use it as a
direct ranking signal. Instead, it uses Long Clicks to determine the 
quality of pages that link to a number other pages that result in long 
clicks. Those pages would likely be good Hubs pages.


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